Living Fridge
Equipping and empowering renters to grow more of their own food
Many individuals find that they struggle to afford both housing costs and nutritious organic food. Gardening can provide a lot of produce to offset the cost of food. However, when you rent, your physical living space and autonomy over that space are limited.
Living Fridge is a plan that seeks to bring gardening to apartment dwellers short on space, energy, resources, and time.
They are in need of an identity that excites and inspires their potential customer base.
Client
Living Fridge (for school)
Year
14/03/2025
The Approach
Living Fridge is a multi-layer plan to bring gardening to people who want to grow, but may not have the space to do so. One part of the plan is to equip individuals with the tools to grow food on their patio. A multi-level grower box will provide the space to grow more than just basil and herbs. After equipping users with the tools to grow food, they are given educational resources to get them growing. Free educational articles will be provided on a website.
In addition to their plan they need an identity, so that will be designed. The colour palette is inspired be produce from the garden, and bright enough to incite action. Bold typography and lush photographic examples of produce will also be used. In addition illustrations will be included with the branding to excite and inspire new growers, and be used throughout the system to bring harmony.
Illustrated assets
Advertising
The Methods
The product in question is a grower box. It is designed to grow a fair amount of food in a small space. It is shipped disassembled, but comes with all the supplies needed to construct it and is designed to be as easy to put together as possible. People can also order growing kits that include a selection of seeds and supplies.
To tell people about the plan, advertisements will be placed in public spaces, particularly parks and public transit. the audience for this plan are individuals who identify as Millennial or Gen Z; people who struggle with housing so much it’s become a meme.
The website will serve as a space where people can order or sponsor a grower, and access the learn page to get the basics of gardening.
Methods used include typography, layout, illustration, and product design.
Mailer box
Website homepage
This project stemmed from this idea,